Plastics 2020 Challenge

In 2009, the plastics industry has launched a campaign in the UK to challenge itself, consumers and government to step up resource efficiency and stop sending plastic materials to landfill.

The industry is pledging several commitments including to help double the recycling rate of plastic packaging in the UK by the year 2020.

In a radical move, NGOs, are encouraged to take part. The campaign sponsors – PlasticsEurope, the BPF and PAFA - believe that only an honest and open debate can lead to a public consensus on the way forward.

Jan-Erik Johansson of PlasticsEurope, comments: ‘through the debate we demonstrate the contribution plastics makes to resource efficiency by excelling on all the ‘Rs’ of the waste hierarchy’.

See broadcast: John Taylor of the Plastics 2020 Challenge explaining plastics recycling on BBC Breakfast (7 July 2009).

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